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AMC has been trying to impact the population regarding the fatal risks of certain behaviors on the roads, and we know humans are naturally curious beings. Now let's combine both facts..

- Shortlist for Prêmio Colunistas Norte e Nordeste.

Creative Director:
Kendy Shirasu

Head of Creative:
Michel Barba
Victor Rocha

Art Director:
Julio Silva

Copywriter:
Laila Abdala

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